Alongside various commercials produced for Mastercard, We've also played a pivotal role in driving the Mastercard loyalty program and activating sponsorships for events such as The Amsterdam Pride, The UEFA Champions League, De Kunsthal Rotterdam, Disneyland® Paris, Cannes Film Festival, Kröller-Müller Museum, Stedelijk Museum Amsterdam, Museum Het Rembrandthuis, and Roland Garros.
Mastercard is a sponsor of the UEFA Champions League, the most prestigious competition in European football. One of the key sponsorship assets is the Field Heroes (the player mascots). Mastercard holders can nominate their children for an invaluable experience where the children walk hand in hand with the players onto the field. FCB Amsterdam is responsible for the development of the campaign every season, as well as the organization and handling of the giveaway. On match days, we are also always present in the stadium to guide parents and children, providing an unforgettable experience.
Mastercard sponsors several Dutch museums, including the Museum het Rembrandthuis. To make this collaboration 'Priceless,' FCB Amsterdam created an audio tour through the streets of Amsterdam called 'Walking with Rembrandt.' In this experience, Rembrandt and his associates guide you through the Amsterdam of 400 years ago. You travel back to the time when the painter built his immense reputation and portfolio, and you hear the stories behind the world-famous paintings and etchings of the master himself.