In the new brand campaign 'Get Out There', everything revolves around the emotion of travel. We see iconic landmarks transforming into tourists themselves. Breaking free from their frames and pedestals to embark on journeys. Mona Lisa, Girl with a Pearl Earring, David, The Thinker, and even a few little angels discover the boundless joy of travel.
The commercial opens in the famous Louvre in Paris, where Mona Lisa steps out of her frame and checks in for an easyJet flight to Athens. Other familiar faces enjoy Europe's splendor, the sun, the beach, and a road trip.
The integrated campaign ran for a total of 8 weeks across various platforms, including TV, VOD, DOOH, display, and social media. FCB Amsterdam produced the campaign for Italy, France, Switzerland, Germany, the Netherlands, and Portugal.