Mastercard

Veilig. Zeker. Onbetaalbaar.

With Mastercard, you're safe

It could very well be the longest running campaign in the world. For over 30 years we have been communicating Priceless, valueing the emotional side of transactions over the intrinsic. This time we had to combine the Priceless message with something as down to earth as insuranced purchasing with your Mastercard.

Business Issue

The Dutch love paying with their debitcards. Leaving their creditcards often unused.

Business Insight

Consumers seek certainty and protection in their purchases, especially during meaningful moments that truly matter. Paying with your creditcard on- and offline has an important benefit: all your purchases are insured against damage, loss, and theft for 180 days.