Payment processor EMS wants to take things into a different direction within the landscape of payments. A very innovative company with whom we have had the chance to work together on some great projects.
For EMS, we are responsible for the strategic positioning and development of various campaigns like the campaign for the introduction of their new payment device: Clover. We created the campaign ‘Be clever, go clover’ and produced multiple commercials for various media channels
Based on in-depth research and inspiring conversations with customers and employees, we defined the "Brand Bedrock" - a solid foundation for EMS' new identity with the goal of repositioning EMS through a new brand campaign and fresh brand identity.