Digital Transformation for DAF Dealers

Our expertise supports DAF dealers in their digital transformation. We drive sales and strengthen loyalty for parts and services through targeted customer retail marketing. With our advanced tools and programs, we enable PACCAR Parts Europe and DAF dealers to jointly capitalize on key market opportunities and stay ahead of the competition. Our long-term campaigns position the DAF dealer as the preferred partner for parts and services.

Impact in Figures

Through our thoughtful and inspiring marketing campaigns, combined with our omnichannel marketing and CRM strategies, we reach 120,000 customers through 600 DAF dealers in 16 key European markets. In addition, we offer dealer programs for more than 1,000 DAF dealers in 80 countries worldwide.

TRP Long live your truck and trailer!

TRP is the truck & trailer brand aimed for used trucks. Trucks that are over 5 years old and often already switched owner. To increase brand awareness and connect to the used trucks audience a campaign is created that emphasizes our dedication to these trucks and trailers. Because the older a trucks gets, the better care it needs.

Concept

In this campaign the theme: ‘Long live your truck & trailer’ pops up everywhere. For instance on the outfits of the crew, the tools and on truck and trailers. Visualizing that celebrating and prolonging truck and trailer life is embedded in everything we do and sell. Literally. It’s our mantra. It’s in our DNA.