Mastercard / ING

Touchcard

The spoken press release.

Finding the right debit- or creditcard in your wallet is hard when your eyesight is limited.

Mastercard and ING teamed up with experts and created the Touchcard with special notches for different cards. This way you can simply feel and identify which card you have in your hand.

A great example of financial inclusion.

The Brief

Mastercard believes in financial inclusion. And finding the right debit- or creditcard in your wallet is hard when your eyesight is limited. For this reason, ING, together with Mastercard created the Touchcard. Create a campaign to introduce ING's new Touchcard.

The Insight

Feeling instead of seeing the right card in your wallet.

The Solution

We took this vibe with us when developing the campaign with a spoken press release by spoken word artist Elten Kiene. No boring AI voice reading a press release this time. Elten Kiene made sure this story was heard. And it was…