Mastercard

Veldhelden

Mastercard is a sponsor of the UEFA Champions League, the most prestigious competition in European football. One of the key sponsorship assets is the Field Heroes (the player mascots).

Mastercard holders can nominate their children for an invaluable experience where the children walk hand in hand with the players onto the field. FCB Amsterdam is responsible for the development of the campaign every season, as well as the organization and handling of the giveaway. On match days, we are also always present in the stadium to guide parents and children, providing an unforgettable experience.