Politie

You're One click away

Any idea how easy it is to commit a cybercrime?

The Dutch Police engaged FCB Amsterdam to help raise awareness about cybercrime and alert adolescents to the potential dangers of cyber-experimentation. We did this by creating a program through which we let them experience how easy it is to commit cybercrime first hand. Literally, one click away from cybercrime.

Literally, one click away from cybercrime

The campaign raised awareness around the multitude of risks that can lead teens to engage unwittingly in criminal activity.

The campaign reached more than 13 million Dutch nationals online and was awarded two prestigious Lovie awards and a Spin Award celebrating the best digital work of Europe.