PACCARParts / TRP

Long live your truck and trailer

An ode to not just any truck, your truck.

As trucks get older, they can do with a little extra care. As the years and the miles rise, the price for service and parts also plays an important role. TRP proves that high quality and competitive prices can go together. Making it the perfect one stop shop for trucks and trailers of any brand.

The Brief

Raise awareness for TRP: the perfect one stop shop for older trucks and trailers.

The Insight

As trucks get older, they can do with a little extra love & care.

The Solution

LONG LIVE YOUR TRUCK AND TRAILER!

TRP proves that high quality and competitive prices can go together. Making sure the last owner can enjoy them as much as the first.

In this campaign the theme: ‘Long live your truck & trailer’ pops up everywhere. For instance on the outfits of the crew, the tools and on truck and trailers. Visualizing that celebrating and prolonging truck and trailer life is embedded in everything we do and sell. Literally. It’s our mantra. It’s in our DNA.