PACCARParts

Nothing Beats Original

Every DAF truck deserves DAF Original Parts.

Why? Because those are guaranteed and produced only by selected partners with the highest quality requirements. And always available, even in today’s market. Non original parts might look the same, but there are not. DAF Original Parts are parts that make a difference.

The Problem

The difference between DAF Original Parts and and non original parts is hard to distinguish. Making clients choose cheaper non original parts over DAF Original Parts sometimes.

The Brief

Create a campaign that underscores the superior quality of DAF Original Parts in comparison to off-brand alternatives.

The Insight

Non original parts might look the same, but there are not. DAF parts are especcialy made to fit perfectly within the DAF ecosystem, where offbrand variants are more one size fits all.