Purina

Bonzo - For all Dutch dogs

Bonzo is a truly Dutch dog food brand. It understands better than anyone else what is good for Dutch dogs and has been filling the bellies of faithful four-legged friends for over 90 years. To celebrate this relationship, Bonzo is introducing a new campaign line: Bonzo. For all Dutch dogs. Hairy or bald, from puppy to bitch or dog, sleeping in Limburg or running across the Wadden, Bonzo is there for all dogs.

And to celebrate this connection with Dutch dogs, owners and culture, we didn't just develop a campaign. Together with REC Sound, we wrote a warm ode to all Dutch dogs, and a recognizable story for all owners. The song "2 million dogs" sings and thanks all the dogs, and the accompanying music video portrays some of them in a recognizable way.