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Wibautstraat 224
1097 DN Amsterdam
KvK: 33102127
BTW: NL001668341B01

Tel: +31 (0)20 5731111

Never Finished or forever forgotten...

: Never Finished or forever forgotten...

Our first statement in the office presentation is often this: we are Never Finished! And I can hear you thinking: how American…and so unoriginal. But it's not entirely true. Yes, it is American, and yes, it is definitely authentic. It's who we are.

We could describe it differently: sustainable creativity. Or: fertile creative ground. A concept that endures. A creative idea that can evolve with time and technology. With the state of affairs on social media and the brand's position in the market. A few examples from within our ranks: suitable/unsuitable for the Dutch army. From A to Better for the Department of Public Works…..and what about….Priceless!

Continuity is what brands need more than ever these days. Every one-off is essentially wasted money. Consumers have a few seconds for your message. If you're not recognizable, your campaign is nothing more than a random passerby. Recognition comes when all the different components add up. Across various media and channels, over time.

That's why we believe in Never Finished!