Boundless Business

It may sound a bit bold. Un-Dutch? But no, for us, it’s nothing more than what we do every day. What we believe in. What we consider the best way to apply creativity to its fullest. Boundless—or rather: not setting limits for yourself in order to come up with the best solutions. In our modest Dutch language, there isn’t really a perfect word for it. We can only describe it in sentences. But in English, there is one word that captures it all. That’s why: Boundless!

We are an independent agency. There is no holding company directing us to maximize our profits. No one governing our creative output or our staffing. We have all the space we need to be entrepreneurial. To develop creative business solutions together with our clients. The best solutions. Or sometimes, even solutions that would normally be considered impossible. As entrepreneurs, we are free. Free to think and do things beyond the ordinary.

Our revenue model allows us to provide financially independent advice. We make our money through our hours. Hours that we dedicate to helping our clients. To getting things done. To generating movement. To producing results. Whether we sell our hours for an online campaign, managing an influencer, or overseeing a film production—it all comes down to hours. Our advice is therefore independent of our business model. This gives us complete freedom to recommend what is truly right.

We literally know no borders. For many of our clients, we serve as the communication HUB for all of Europe. We speak all the languages of the continent. We understand the different cultures. For some clients, we have worked this way for several years. For others, nearly two decades. We work beyond borders to achieve the best results in the most efficient way. For us, Europe is boundless. 

For each client, we create an optimal working method. There is no one-size-fits-all approach. Sometimes, this means forming a dedicated team—one that knows all the ins and outs and sets the course for the future. Together with the client. Sometimes, it means assembling the ideal team per project, structuring the process accordingly. Other times, we have a core team handling the day-to-day operations while bringing in specialists for specific projects. The key is that we don’t limit ourselves or our clients with a single standard. We offer tailored solutions.

Strategy must provide direction.

It must set boundaries and chart a clear course. But to determine the right course, you must start with an open mind. Ensuring you miss nothing. That’s why we work with the Boundless model. We start from the Brandbedrock: the brand’s purpose. The reason for its existence. Then, we assess its environment using the FCB Trend, FCB Target and FCB Social Scan. All that information and knowledge is then tested with our AI tool: FCB Brain. An AI tool that enables us to engage even the most elusive target audiences. This information is distilled in the FCB Unlocker into a creative brief. This is the moment when insights gathered from the market are consolidated into one or more strategic directions. And so, boundless input collection is transformed into setting a focused course. Boundlessness as a space for structured guidance.

Creativity must resonate with relevance.

This requires not just a clear strategy. Not just a strong insight. But above all, a powerful creative idea—a concept. A central thought. We believe in mantras. Concepts that last. That remain relevant for years and years. To us, that is the foundation of campaigns. Creative mantras know no boundaries. They must endure over time, sometimes across different countries, sometimes used internally for employees before being rolled out externally. They serve as the foundation for numerous campaigns, expressions, and successes. Our mantras are Boundless.