Marketing Advisor for Italian DAF dealer network

For our client DAF Trucks / PACCAR Parts Europe we run a marketing program with a central coordination for DAF dealers in Europe.

The position

We are currently looking for a Marketing Advisor (MA) for the Italian dealer network.

 Key Areas of Focus

The MA is the primary contact person for the Italian & Sales Operations DAF dealer networks and the country sales units. Contact is primary via phone and e-mail on a daily basis, face-to-face contact takes place during regional or national dealer meetings, once or twice a year. This position requires (building) a good relationship with both dealers and sales units to get full commitment and results.

You will work closely with the PACCAR Parts Europe Account Manager for the markets, located in Eindhoven.

 E-Commerce:

Supporting and activating dealers in the market to onboard their customers to E-Commerce and helping to grow the online business via the DAF webshop. The MA team are responsible for onboarding dealers to DAF Webshop and providing support to them as and when required. Key to the success is ensuring dealers have the knowledge & know how to successfully manage their online business.

 Marketing Campaigns:

Support dealers with regular communication items: dealer magazines, email campaigns, newsletters, social media, promotions and Loyalty programs. These items are developed by FCB Amsterdam. Help to identify opportunities for the dealer and guide them to help improve their marketing effectiveness and grow customer base.

 Marketing Tools:

Onboard dealers across the suite of DAF Marketing Tools so that they become self-sufficient and competent in using the tools, creating more impactful marketing towards their customers. The Marketing tools allow dealers to create own content for publishing across different channels and growing customer reach, create in-store playlists for screens, POS and EDM campaigns & promotions.

 The profile

The Marketing Advisor is driven, accurate, flexible, strong communicator with good organizational skills and the ability to set priorities and deliver on time.

 The ideal candidate is/has:

-        Fluent in Italian

-        Additional European or non-European language(s)

-        Good written and verbal communication skills in English

-        Bachelor degree (preferably Marketing or Communication)

-        Keywords: Customer Focused, E-Commerce, pro-active, team player, self-starter

-        Automotive industry experience is a plus (aftersales, parts, e-commerce, DMS)

-        Experience working with KPIs

The Team

You will be part of an international team consisting of 6 colleagues with different nationalities, the common language in the MA team is English. The MA team is part of the dedicated PACCAR Parts team at FCB.

The agency

FCB Amsterdam is proud of its international team of more than 50 professionals. We work for renowned brands such as Mastercard, DAF Trucks, PACCAR Parts Europe, L’Oreal, Akzo Nobel, easyJet, Nestlé, Leffe, STER and others. Our culture is built on values like a family feel, openness, inclusion and creativity.

Please send your motivation & CV to David Playle (Team Lead MA’s): david.playle@fcbamsterdam.nl